Who We Are

Variable Capacity Network

A good relationship is more than something we want, it’s something we need to be our best, most productive selves. but fulfilling relationships don’t come automatically. They require constant evolution and change.

National Reach

ElasticRun customers have instant access to the highly scalable national distribution network, eliminating time to market for new products. It helps them address the challenges of high demand variability and high fixed costs.

Industry & Products

ElasticRun caters to industries across the board, including FMCG, Food, Manufacturing and E-commerce. Some of the offerings by ElasticRun are primary distribution, secondary distribution and last mile connectivity.


Sandeep Deshmukh Co-Founder and CEO

An IIM Ahmedabad post graduate, Sandeep Deshmukh is the Co-Founder and CEO at ElasticRun. Prior to launching ElasticRun, Sandeep has been a software engineer in transportation technology. He has been a national operations leader for a transportation operations organization.

Shitiz Bansal Co-Founder and CTO

An IIT BHU alumnus, Shitiz is the co-founder and CTO at ElasticRun. Before ElasticRun, Shitiz has been key designer and architect for some of the global transportation technology platforms.

Saurabh Nigam Co-Founder and COO

Saurabh, a BE graduate from Delhi College of Engineering, is the Co-Founder and Chief Operating Officer at ElasticRun. In past Saurabh has been a software engineer in transportation technology. He has led professional services organisations in Supply Chain and Distribution in industries.

Our Investors

Naspers is a global internet group that empowers people and enrich communities. Naspers companies operate and invest in countries and markets across the world with long-term growth potential. The company believes in the power of local backed by global scale and they look for opportunities to address big societal needs in markets where they see the greatest growth potential. The company was founded on May 12, 1915, and is based in Cape Town, South Africa.


Kalaari Capital manages $650M funds with a strong advisory team in Bangalore investing in early-stage, technology-oriented companies in India. They are passionate about investing in entrepreneurs who are poised to be tomorrow’s global leaders. Kalaari seeks companies that are capturing new markets, providing innovative solutions, and creating new wealth for India and beyond.


India’s Avataar Ventures has launched a $300 million venture fund for business-to-business and software-as-a-service companies in India and Southeast Asia. Avataar Ventures was established by Mohan Kumar, a former partner at US-based Norwest Venture and Nishant Rao, former chief operating officer of Chennai-based SaaS firm Freshworks. Its maiden fund will have global fund HarbourVest as its sole Limited Partner or sponsor.



Our work is diverse and ambitious. We have a roadmap full of challenging projects to keep you motivated. Let’s create something awesome together. Explore exciting opportunities waiting for you.

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